Run sustainability claims like you run product inventory.
Inpiq catalogs every environmental claim your brand makes — across your site, your packaging, your campaigns — and links each one to the document that backs it. Pre-validate copy before it ships. Export evidence when auditors ask. Run reports your legal team will actually use.
What you'd actually see
Three views from inside Inpiq.
Every claim is its own object.
Status, source document, products it appears on, ECGT classification — attached to the claim, not buried in a spreadsheet.
"Recyclable paper packaging — verified by EcoBoard Standard"
Every product shows its full claim surface.
At a glance: which claims are verified, which need review before the next campaign, which are exposing you.
Auditor asks. You don't dig — you query.
Search any claim, any product, any date range. Export the full evidence trail as a signed PDF.
Fits your stack. Doesn't replace it.
Claims enter Inpiq the way that suits your team — one at a time during copy review, or thousands at a time from where they already live.
Manual entry
For new claims authored in Inpiq. Marketing writes the claim, picks the product, attaches the evidence. Done.
CMS integration
Direct link to Shopify, WordPress, Webflow, Centra. When marketing publishes a claim on the storefront, Inpiq catches it.
CSV import
For the spreadsheet everyone secretly has. Upload, map columns, import a year of legacy claims in ten minutes.
Webhook consumer
When your DAM, PIM, or campaign tool fires an event, Inpiq subscribes. One claim, referenced everywhere.
Four jobs Inpiq is built for
All running off the same claim–evidence–product graph. Build it once, query everywhere.
Pre-publication validation
Before marketing ships new copy, ask Inpiq: do we have substantiation to say X about Product Y? Get a yes-with-source, a no-with-gap, or a maybe-with-stale-evidence. Catch the regulatory exposure before the brief goes out.
Audit response
National authority (or NGO complaint, or retailer compliance team) asks for proof of a specific claim. Search, select, export. Signed PDF with claim, source, attribution, dates. What used to be a week of digging is fifteen minutes.
Internal reports
Compliance reports for leadership, legal, board. By product line, by campaign, by claim category. Verified-vs-pending ratio, evidence freshness, ECGT classification distribution.
Retailer & partner questionnaires
Sephora, Douglas, Rossmann, Amazon Vine — they ask for sustainability evidence during onboarding or category review. Pull the answers from Inpiq instead of starting three meetings.
Why this matters now: ECGT — 27 September 2026
The EU's Empowering Consumers for the Green Transition directive (2024/825) starts being enforced in roughly 14 months. Three shifts that hit brands directly:
Inpiq doesn't make ECGT compliance easier. It makes ECGT compliance a query, not a project.
Built for brands with claim-heavy products
If your product has 5–50 environmental statements on it — across the label, the PDP, the social posts, the packaging — Inpiq is built for you. We work with brands across:
The common thread: regulated marketing surfaces where "we'll figure it out at audit" doesn't age well.